The Tough Go Shopping

Can I tell you…about Fashion’s Night Out? We've all heard the line, “when the going gets tough, the tough go shopping” and up until recently lived by that motto. But as the economy crashed, the 'tough' stopped shopping resulting in a devastating domino effect that forced businesses to close leaving legions of people unemployed. As sales plummeted, retailers went into a panic, slashing prices left and right training consumers to only shop on sale. For anybody in the fashion industry, this was HELL on Earth! The situation needed fixing!

Anna Wintour to the rescue! Vogue, along with the City of New York and Council of Fashion Designers of America masterminded Fashion’s Night Out, “ a global initiative to promote retail, restore consumer confidence, and celebrate fashion”. Last September 10, after much anticipation and hoopla, hundreds of stores across the five boroughs ( and overseas) stayed open late for one big shoppathon hoping to lure back customers to shop.

Designers were asked to do personal appearances, come up with special items and even show off their hidden talents just for the evening. Everything from designer aprons ( Peter Som), printed canvas totes ( Proenza Schouler) ,singing ( Isaac Mizrahi and Oscar de la Renta), manning the cash register (Pharrell Williams), bartending ( Olsen twins) to catwalk lessons ( Alexander Wang).

Besides all the VIP appearances and activities, there was a limited-edition FNO T-shirt with 40% of the sales’ proceeds donated to the National September 11 Memorial & Museum at the World Trade Center.

First stop was Bergdorf Goodman. Padma Lakshmi the host of Top Chef was hosting a cookoff and had designers Peter Som, Cynthia Rowley, Naeem Khan, Gilles Mendel and Lela Rose submit their favorite recipes and had the restaurant pass them out to partygoers to try. My favorite, and not because he’s my BFF was Peter Som’s panko fried oysters with blood orange gastrique and tartar sauce. The restaurant was packed like sardines, I could barely breathe!

Everywhere else in the store was just as jampacked. Bumped into 70’s supermodel Pat Cleveland and her gorgeous daughter Ana van Ravenstein while I was on my way out.

 

Next up was Henri Bendels. The store was a zoo with shoppers everywhere. It was cool to see some cute girls wearing Rafe bags! After hobnobbing with my buyers and some customers we made our way downtown to the Meatpacking district to Stella McCartney. Vogue editor Tonne Goodman and actress Kate Hudson were hosting the party.

Right outside the store they were making fresh pizzas and let me tell you…the mob descended on those pies like piranhas each time they entered the store so much so that the pies never made it past a few steps from the door.

The scene was hilarious. “Nothing comes between me and my pizza”, remarked one very hungry fashionista. On a marathon evening like tonight, we all need our sustenance! But Kate was either running very late or we were just restless.

On our way further downtown we passed by Bleecker Street to see what Marc Jacobs and Ralph Lauren were up to. Between the two of them, they have practically turned this once quiet street into an outdoor mall.

You can always count on Marc to do something fun. They were inviting customers to line up and get their photos taken in a special Marc Jacobs set simulating a fashion shoot. Passed by Ralph to get a glimpse of Nacho Figueras but he had already left.

Eventually we ended up on Crosby Street to go to Opening Ceremony but that was a madhouse. So we decided to turn back and head towards the Bowery to Patricia Fields. Ugh, same situation.

At this point, we were just hungry and exhausted. Thank God Five Points (one of my favorite restaurants) is in the neighborhood.

So did the 'tough' go shopping? For everybody's sake, I certainly hope so but it’s tough to say. I do know a lot of T shirts were sold!