Dream Team

Can I tell you...about our Spring 08 ad campaign. Every season I conjure up images of how my ads should look like and the feeling they should convey. This is one of my favorite things to do. My visual bank has a million references to pull from and quite a library of coffee table books that inspire the visualization process. I brainstorm with my dream team: Inigo Elizalde( my in-house super talented graphic designer/art director)and Micaela Rossato(our visionaire par excellence). It takes team effort to have a successful photo shoot.
This season, Inigo and I were dreaming of striped cabanas in St. Tropez, Vargas pin up girls, Guy Bourdin, Ava Gardner. Sensuous, sultry, seductive, alluring, and chic!
Mica cast a fabulous Russian girl named Aleks Martynyuk who studied ballet and gymnastics at a young age(don't they all?). She was made it look so easy with her innate grace, she was a pro all the way. We love her.
We borrowed clothing from my designer friends: Paul and Joe, Tracy Reese, Tibi and Shoshanna swim wear. Inigo ordered awning fabric and constructed the 'set' in the photo studio in Brooklyn the day of the shoot.
Mica is like a painter of a photographer. She has definite ideas of how the shot should look like, the lighting, the mood, the poses down to how the photo is cropped. It's fascinating to watch her work. She constantly checks back and forth between her screen where she downloads the photos simultaneously to see if the pose needs to change or if the lighting needs adjusting.
As you can see from these striking images, I got exactly what I wanted. I just love it when that happens. Go shop now!